Ab Januar 2005 bietet Bacon's Information seinen Kunden einen kostenpflichtigen BlogMonitoring-Service an, der die wichtigsten Weblogs für Business-Entscheidungen berücksichtigen soll. Damit reagiert das Unternehmen auf die gestiegene Bedeutung von Weblogs in der öffentlichen Wahrnehmung:
"The news cycle for a story sometimes originates from a blog and can on occasion find its way into the mainstream media," says Ruth McFarland, Senior Vice President and Publisher for Bacon's.
"With today's information overload from often irrelevant or dubious sources, our aim is to help our clients by filtering the communications clutter. Bacon's will therefore focus on blogs run by reputable, credible professionals. Initially, these will be blogs of active journalists, but as our in-house researchers scrutinize and approve additional news-related blogs, we will add to the scope of our coverage," says McFarland." (Bacon's)
>> PR Blogger: BlogMonitoring kommt II
>> PR Blogger: BlogMonitoring kommt
>> Bacon's Pressemitteilung: New Service Mines the Blogosphere for Relevant Content
>> via Poynter.org: Mining Blogs for Content